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India's glowing medal tally in the Commonwealth Games is boosting public broadcaster Doordarshan's earnings, with mounting viewership leading to more advertisements, officials said Monday. more...
New Delhi, Oct 11 (IANS) India's glowing medal tally in the Commonwealth Games is boosting public broadcaster Doordarshan's earnings, with mounting viewership leading to more advertisements, officials said Monday. more...
Public broadcaster Doordarshan has struck gold with the telecast of the Commonwealth Games opening ceremony as its ratings jumped almost 133%, the highest in the last decade for a single event aired 'live'. Its peak ratings (TVR) of 4.8% even managed to exceed those of some of the private satellite channels including the show ratings of Salman Khan's Bigg Boss-4 which opened with a TVR of 3.6%. more...
Doordarshan, which holds the broadcasting rights to the Games, is learnt to have held meetings with TAM Sports in Delhi on Friday on how the telecast can be monitored during the Games. more...