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Amid negative publicity for the Commonwealth Games, the Organising Committee is facing a massive shortfall in meeting its revenue target. Till date, only Rs 335 crore has come to the OC's kitty against the target of Rs 1,620 crore from various sources, including sponsorship, ticket sale, merchandise and broadcast rights. While the OC has received Rs 137 crore as sponsorship money, it has got Rs 185 crore for TV rights so far. more...
The state-owned firms may have partly bailed out the Delhi Commonwealth Games (CWG) organisers offering sizeable sponsorship but questions are now being raised whether it has been fair on the government’s part to ask PSUs to dole out money for the event from their corporate social responsibility (CSR) reserves. more...